Many consumers fall prey to large corporate advertising campaigns and make their purchases based mainly on the impression that only businesses that have the money to advertise on a national level have quality products and services. This false impression makes it difficult for smaller locally owned businesses that present a very high quality product or service to compete and unfortunately sometimes stay in business at all.
What many people do not realize is that it takes millions of dollars every year to advertise on a national scale and that money in many cases comes at the price of inferior goods and services. Sadly, many people are wowed by certain companies because of image. It is all about presentation. We don’t see what goes on behind the scenes really, but only what we are presented with. Huge corporations profit millions of dollars and do not spend the money we have brought in to them back into our local stores and businesses. This is why so many businesses stores are struggling to keep their doors open.
It should be common sense that buying from locally owned businesses keeps more money in the local community and helps everyone from the business owners in the local community to the local buyers as well. In addition, a locally owned business is more likely to work with you and help you in hard times with refunds or correcting the prices because they want to earn and keep your business. Big corporate companies are far less likely to take in to consideration personal circumstances or special needs.
Many actual economic studies that have been conducted on purchasing products from locally owned businesses as opposed to large national corporate owned entities show that when you buy from an independent, locally owned business rather than a nationally owned business, significantly more of your money is used to make purchases from other local businesses and service providers.
Make a conscious decision to use your purchasing power to support locally owned businesses and service providers and you will help your entire local community and if you are a business owner yourself this practice will eventually benefit you as well.